1. Introduction

The Farms (“we,” “us,” or “our”) operates the website https://the-farms.com (the “Site”) and provides wholesale Himalayan salt supply, business consulting, FMCG/CPG advisory, and AgriBusiness training services. This Privacy Policy explains what information we collect from visitors and customers, how we use it, who we share it with, and the rights you have regarding your personal information.

By using the Site or submitting information through any of our forms, you agree to the practices described in this Privacy Policy.

2. Information we collect

Information you provide to us directly:

• Contact information: Name, business/company name, email address, phone number, mailing or shipping address.

• Inquiry details: Information you submit through our wholesale, consulting, training, or general contact forms, including product interest, estimated order volume, company stage, budget range, target markets, and any other information you choose to share.

• Communications: Emails, phone calls, text messages, and other communications you exchange with us.

• Payment information: If you place a wholesale order, payment details are processed by our third-party payment processors (we do not store full credit card or bank account numbers on our servers).

Information collected automatically:

• Device and usage data: IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and clickstream data.

• Cookies and similar technologies: We use cookies, pixels, and similar tracking technologies to understand how visitors use the Site and improve performance. See Section 7 for details.

• Analytics data: Aggregated analytics information through tools such as Google Analytics.

Information from third parties:

• Marketing platforms: If you interact with our ads on third-party platforms (such as Google, Facebook, Instagram, LinkedIn), we may receive information from those platforms about your engagement.

• Business sources: For wholesale and consulting prospects, we may enrich contact information through publicly available business databases.

3. How we use your information

We use the information we collect for the following purposes:

• To respond to wholesale, consulting, training, and general inquiries

• To provide quotes, samples, product information, and consulting proposals

• To process and fulfill wholesale orders

• To communicate with you about ongoing engagements, orders, and services

• To send occasional marketing communications about products, services, or industry insights (you can unsubscribe at any time)

• To improve the Site, our services, and our customer experience

• To comply with legal obligations, resolve disputes, and enforce our agreements

• To prevent fraud, protect our business, and ensure the security of our systems

4. How we share your information

We do not sell your personal information. We share information only in the following circumstances:

• Service providers: We share information with third-party vendors who help us operate our business — including email service providers, CRM platforms, payment processors, shipping and logistics providers, cloud hosting providers, and analytics tools. These providers are contractually obligated to use information only for the services we hire them to perform.

• Business transfers: If The Farms is involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction.

• Legal requirements: We may disclose information if required by law, subpoena, court order, or government request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

• With your consent: We may share information for any other purpose with your explicit consent.

5. Data retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, comply with our legal obligations (such as tax, accounting, or regulatory requirements), resolve disputes, and enforce our agreements.

Inquiry data is typically retained for up to 3 years after your last interaction with us, unless a longer retention period is required by law or an active business relationship exists.

6. Your rights

Depending on where you live, you may have the following rights regarding your personal information:

• Access: Request a copy of the information we hold about you.

• Correction: Request correction of inaccurate or incomplete information.

• Deletion: Request deletion of your information (subject to our legal retention obligations).

• Opt-out of marketing: Unsubscribe from marketing emails at any time via the unsubscribe link in any marketing email, or by contacting us directly.

• Data portability: Request your information in a portable format.

California residents (CCPA/CPRA): You have additional rights, including the right to know what personal information we collect, use, and share; the right to delete personal information; the right to opt-out of the sale or sharing of personal information (we do not sell personal information); and the right to non-discrimination for exercising these rights.

EU/UK residents (GDPR): You have additional rights, including the right to object to processing, the right to restrict processing, and the right to lodge a complaint with your local data protection authority.

To exercise any of these rights, contact us at privacy@the-farms.com. We will respond within the timeframe required by applicable law (typically 30–45 days).

7. Cookies and tracking technologies

Our Site uses cookies and similar tracking technologies for the following purposes:

• Strictly necessary cookies: Required for the Site to function (session management, security, form submission).

• Analytics cookies: Help us understand how visitors use the Site (Google Analytics or similar).

• Marketing cookies: Used to deliver relevant ads and measure ad performance (e.g., Facebook Pixel, Google Ads conversion tracking).

You can control cookies through your browser settings. Blocking some cookies may impact the functionality of the Site.

8. Third-party links

Our Site may contain links to third-party websites (including social media platforms, payment processors, and partner sites). We are not responsible for the privacy practices of those websites. We encourage you to review their privacy policies before providing any personal information.

9. Data security

We take reasonable measures to protect your personal information from unauthorized access, loss, misuse, alteration, or disclosure. These include encryption of data in transit (SSL/TLS), restricted access to personal information, and regular security reviews. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. Children’s privacy

The Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will delete it promptly.

11. International data transfers

The Farms is headquartered in the United States, and our servers and service providers are primarily located in the United States. If you are accessing the Site from outside the United States, your information may be transferred to, stored, and processed in the United States, where privacy laws may differ from those in your country.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Material changes will be communicated via a notice on the Site or by email where appropriate. We encourage you to review this Policy periodically.

13. Contact us

If you have questions about this Privacy Policy or our data practices, or if you would like to exercise your rights, contact us:

The Farms

Cypress, Texas 77433, United States

Email: privacy@the-farms.com

General: info@the-farms.com

Phone: +1 (856) 938-8994