Get your food brand onto US shelves fast.
End-to-end FMCG and CPG consulting for halal, South Asian, and Middle Eastern food brands entering or scaling in the United States and GCC markets. Active relationships. No ramp-up. Results from week one.
Is this for your brand?
This consulting service is built specifically for food brands in one of these situations.
You have a certified product but no US retail relationships, no distributor, and no idea where to start. Anas builds that path for you.
You want to reach the South Asian diaspora in NJ and Philadelphia — and eventually mainstream US retail. Anas has those buyer relationships active.
You’ve succeeded in the Middle East and are ready for the US market. Anas understands both sides — GCC production and US retail requirements.
You’re already on some shelves but growth has stalled. You need a senior sales lead to push distribution wider — without a full-time hire.
Walmart’s supplier process is complex and unforgiving. Anas has hands-on experience with both Walmart Marketplace and physical retail channel entry.
You need end-to-end support — branding, packaging compliance, warehousing, distributor setup, and first retail placements. Anas covers the full stack.
What's included
Anas operates as your embedded US Sales Director — not a consultant who gives advice and disappears.
- Direct buyer relationships across 35+ NJ & Philadelphia stores
- Product pitching to store category managers
- Shelf placement negotiation and promotional terms
- Mainstream
- Identification of right-fit East Coast halal distributors
- Distributor onboarding, pricing agreements, and volume planning
- Ongoing distributor performance management
- Last-mile logistics coordination
- Walmart Marketplace product listing and optimisation
- Physical Walmart retail channel entry strategy
- Supplier compliance — item setup, labeling, barcode requirements
- Walmart buyer introduction where applicable
- FDA labeling and packaging compliance review
- Halal certification guidance for US market
- Import documentation and customs compliance
- FSMA readiness for food manufacturers
- UAE and Saudi Arabia distributor introductions
- GCC halal trade compliance and documentation
- Bi-directional trade facilitation — US brands into GCC and vice versa
- Brand positioning and packaging for US retail
- Warehousing and 3PL partner identification
- Route-to-market strategy and channel planning
- Monthly reporting — store count, revenue, pipeline
Discovery Call
45-minute paid consultation. Anas understands your brand, product, current US position, and goals. No fluff — just an honest assessment of what’s possible and what’s needed.
Market Assessment
Audit of your product’s US readiness — labeling, compliance, pricing, packaging. Identification of the right retail targets and distributor fits for your brand specifically.
Retainer Engagement
Monthly retainer as your fractional US Sales Director. Active outreach, buyer meetings, distributor negotiations, and retail activation. Full reporting every month.
Commission on Results
Every new store account or distributor deal Anas directly closes carries a commission kicker — aligning his incentive with your growth.
Flexible, no lock-in
Month-to-month commitment. 30-day notice to exit. You stay because it’s working — not because you’re locked in.
STEP 1
Discovery
Paid 45-minute consultation. Audit your US position, understand your brand, identify the right retail and distributor targets for your specific product.
Month 1 flat fee · No long-term commitment
STEP 2
Retainer
Monthly retainer as your embedded US Sales Director. Active retail and distributor outreach, execution, buyer representation, and monthly performance reporting.
Month-to-month · 30-day notice to exit
STEP 3
Commission
Commission kicker on every new store account or distributor deal directly closed. Anas earns more when your brand grows — complete alignment of interests.
3–5% on gross order value · On top of retainer
Where Anas operates
Active, established relationships — not promises of future access.
New Jersey — 35+ active store accounts
Ethnic and mainstream retail. Direct buyer relationships across halal stores, South Asian grocery chains, and independent specialty retailers.
Philadelphia metro
Established retail relationships across the Philadelphia market — a high-density halal and ethnic food consumer base.
Walmart — Marketplace & Retail
Hands-on experience with Walmart Marketplace product placement and physical retail channel entry. Supplier-side compliance covered.
UAE, Saudi Arabia & GCC
Active distributor and buyer network across the Gulf. Trade facilitation and halal market access for brands moving in either direction.
Frequently Asked Questions
Questions brands ask before starting.
Neither a typical broker nor a full-time employee. Anas works on a monthly retainer as your embedded US Sales Director — attending strategy calls, representing the brand to buyers, and reporting monthly on results. A broker makes introductions and disappears. Anas stays in and drives execution.
Yes — compliance review is part of the initial market assessment. Anas will identify exactly what needs fixing (labeling, FDA requirements, halal certification for US market) and advise on the fastest path to retail-readiness before approaching buyers.
Absolutely. This is one of the most common situations. Anas will assess whether the current distributor is the right fit, whether the issue is pricing, product positioning, or sales execution — and either fix the existing relationship or transition to a better-fit distributor.
Yes. While halal and ethnic food is the primary focus, Anas works with any food brand targeting the US East Coast — particularly those with South Asian, Mediterranean, or Middle Eastern origin who understand their audience and need the right retail access.
The initial paid consultation ($150 / 45 minutes) has zero commitment attached. If you move to a retainer, it's month-to-month with 30 days notice to exit. There's no minimum contract period.
Ready to get your brand on East Coast shelves?
Book a 45-minute consultation. Anas will tell you exactly what it will take — and whether he’s the right person to make it happen.